CRIME: Destroying the word "viral." EVIDENCE: "If

CRIME: Destroying the word “viral.” EVIDENCE: “If we roll, we roll big.” With those words, and a fist bump, Agency.com began its video pitch to Subway. The ensuing nine-minute piece, for anyone who sat through it (and who will never get those nine minutes back), was oppressively boring: brainstorming sessions, market research, office banter. Nothing to write home about—except it was labeled “viral.” After 100 comments from AdFreak readers explaining why it wasn’t viral, the agency said that proved it was—and that it intended to spark the debate all along.