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Gráfica is launching a new TV spot for the New Jersey Office of Insurance Fraud Prosecutor that shows how scary getting caught for insurance fraud can be.
The Chester, N.J., shop’s commercial, which breaks today, shows a felon pondering his plight after being nabbed. Images of him being handcuffed and standing in a police lineup flash across the screen.
“How did they find out?” he wonders. “It’s not like I robbed a bank. … What could they do, send me to jail?”
Well, yeah.
Insurance fraud is a serious crime, the voiceover cautions.
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