Credit Score: Debt.com Piques Interest

NEW YORK Debt.com, a financial aggregator, launched a campaign that attempts to scare debt-ridden Americans into taking control of their financial futures. This spot, created in-house, just might do it. While it’s hard to imagine someone drilling holes through a neighbor’s floor to share the water from their shower, the 60-second commercial, stressing “Life in the poorhouse is no life at all,” certainly draws attention. The bleak imagery and use of close-ups help pique our curiosity about the story line, in which a woman blows up a plastic bath toy, only to discover that her downstairs neighbors have drilled through the bottom of the tub in order to bathe in the water streaming down from above.