Credit Counselors Call on Gkv

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ATLANTA The National Foundation for Credit Counseling has hired gkv to provide creative, media buying and public relations for the organization without a review, the shop said.

The work includes a national print campaign that is scheduled to launch in September and television spots set to begin airing early next year. The independent Baltimore shop also will produce Internet advertising and provide PR support. No outdoor or radio advertising is planned. There was no incumbent.

“With the pending overhaul of bankruptcy legislation, the NFCC and credit counseling industry are entering an unprecedented era,” said Susan C.



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