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LOS ANGELES “Stop working for the ni**er.”

The year was 1975. In the client’s mind, George Lois had crossed a line: On his own time and dime, he’d mounted a controversial newspaper ad campaign and solicited celebrity endorsements to free boxer Rubin “Hurricane” Carter from jail.

Lois hadn’t consulted with his partners, James Callaway and J. Ronald Holland, before undertaking Carter’s cause. When you lose the big accounts, he said recently, “you gulp. But [my partners] more than understood.”

The self-described “left-wing Democrat,” who has worked officially for politicians ranging from Robert F.

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