Who Founder Richard Yelland (l.) and associate producer Giovanne Helou
What Creative agency and production firm
Where Santa Monica, Calif.
Since 2000, Curtis Birch has focused on storytelling and has most recently become known for weaving brands' messages into compelling documentary shorts. It's why the Santa Monica, Calif.-based creative shop will give a talk at Nike's West Coast headquarters later this month as part of the behemoth sports apparel company's Wise Words speaker series. "What we're speaking to Nike about, and what we did on our project with them [12 Miles North], was figure out how to make an emotional connection with a consumer," said Richard Yelland, founder and director of Curtis Birch. Through its work for clients like Hurley, Allergan and Nissan, the shop has learned that documentary day-in-the-life stories resonate with consumers. Recently, Curtis Birch, which has five full-time employees and ramps up to between 25 and 50 people as needed, created documentary shorts for Outside TV featuring celebs like surfing legend Rob Machado and Foo Fighters drummer Taylor Hawkins. Currently, the shop is hard at work on a passion project of its own: a feature documentary about the band Sublime called The Long Way Back.
This story first appeared in the October 10, 2016 issue of Adweek magazine.
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