Creative: Scoring Touch

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DDB’s John Staffen Takes The Lead On Mcdonald’s
If John Staffen ever forgets the size of his task, his 3-year-old son, Jack, won’t take long to remind him. “Jack’s always running around the house, singing, ‘Did somebody say McDonald’s?'” says the proud father.
It seems a likely story. Of course, the new head of the McDonald’s creative team at DDB Needham Chicago would love the world to believe that the agency’s tagline is implanted deep in the cerebrum of his tot and, by extension, the heads of children everywhere.




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