Creative Program At MSN Has Clients

Deutsch, Wieden + Kennedy and Taxi said last week they are developing fall campaigns for Revlon, Sharp and Covenant House, respectively, as a part of MSN’s inaugural Creative Connection Program. The program is MSN’s “friendly challenge” to traditional creative directors to craft groundbreaking online ads. MSN is offering the three shops access to its technological resources to implement their visions, and donating premium inventory to run the work.