Creative Profile: Playing for Keeps

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Agency vet Edward Boches is turning Mullen into a destination shop
Don’t ever call Mullen executive creative director Edward Boches “Eddie.” Even “Ed” will provoke a prompt, tart-tongued correction. Boches takes his name and work seriously. His intense, perfectionist attitude has paid off in his 16-year career at the agency just north of Boston that boasts scores of creative kudos and a varied client list–Swiss Army Brands, Monster. com, L.L. Bean and Nextel–that would be the envy of any shop on or off Madison Avenue.
Some colleagues refer to him– jokingly, of course–as “Prince Edward.”




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