Creative Partners Scores in Fashion, Healthcare

BOSTON Independent agency Creative Partners said it has added a pair of clients: Earbags, a maker of cold-weather fashion accessories, and Small Bone Innovations, which manufactures orthopedic devices for the hands and feet.

Earbags in Mount Kisco, N.Y., retained Creative Partners to create corporate identity materials, as well as handle product naming and package design. The shop will also fashion a new logo for the client, which markets its products (such as ear warmers and gloves) through retailers including REI, Target and Totes.

“The Earbags assignment leverages our consumer branding and newly acquired package design capabilities [through the February absorption of Bronz Design Group],” said Peter Schelfhaudt, chairman and CEO of Creative Partners. “Our challenge is to broaden their distribution by strengthening their positioning against the competition,”

For SBI in New York, Creative Partners is providing product marketing and public relations support.

“The addition of SBI further strengthens our reputation for communications excellence in the healthcare sector,” Schelfhaudt said.

Creative Partners is located in Stamford, Conn., and has 25 employees.

—Adweek staff report