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BOSTON Creative Partners is preparing to break a $1 million campaign for Skip Barber, a company that operates driving and racing schools nationwide. “Throw life some curves” is the tagline.
Print executions roll out in June issues of magazines such as Car & Driver, Road & Track and Sports Illustrated. The ads use suggestive copy to refer to cars and racing, such as one effort that begins: “I’m having an affair. She weighs over 1,100 pounds.”
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