Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.
Barton F. Graf 9000 creative chief Gerry Graf and agency executive creative directors Scott Vitrone and Ian Reichenthal will now apply their off-kilter sensibilities to four Snyder's-Lance brands: Cape Cod potato chips, Snyder's of Hanover pretzels, Pretzel Crisps and Lance crackers. Collectively, the brands spend about $15 million in media annually.
The assignment came after a review in which there were three other finalists: Taxi, The Burns Group and GKV, the incumbent on Snyder's, Cape Cod and Lance, according to Rodrigo Troni, chief marketing officer at Snyder's-Lance in Charlotte, N.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in