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In the rush to embody the ’90s man, cosmetic companies have flooded the market with new fragrances. And two old favorites, Old Spice and Faberge’s Brut, despite a decades-long dominance, have joined in with substantial facelifts and hefty advertising campaigns.
Heading up Faberge’s effort for Brut, Nancy Vaughn, Lintas’ creative director on the account, looked to women for inspiration in a typical ’90s twist. ‘If you work on women’s things you learn about men,’ says Vaughn, who also heads the Maybelline cosmetics account.
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