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Fallon’s creative reel, Midwestern ethos and personal connections to the client were factors in Gateway’s expected decision to award the shop creative duties on its $250 million account, sources said.
Gateway in November began contacting agencies, looking beyond incumbent McCann-Erickson Worldwide [Adweek, Dec. 18] Shops contacted included Fallon, Arnold Worldwide in Boston, Siltanen/-Keehn in El Segundo, Calif., and DiMassimo Brand Advertising, New York, sources said.
Gateway, whose founder Ted Waitt last month returned as CEO and immediately brought in new management, declined to confirm Fallon’s appointment.
“We are still discussing our ad agency business,” manager of consumer initiatives Greg Lund said.
But sources said the company, which started in Sioux City, S.D.,
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