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Lowell Assembles Team, Directs Nationwide Branding Efforts for 2 Maxwell Shoe Lines
BOSTON–In a pair of upcoming print campaigns, Maxwell Shoe Co. strives to sharpen the brand identities of Sam & Libby and Mootsies Tootsies.
Both efforts were developed by Town Green, a creative boutique in Weston, Mass. Cleveland Communications in Boston handled media duties.
Spending for the two national campaigns is about $2 million apiece, said Kelly Lowell of Lowell & Co., a marketing consulting firm in South Natick, Mass.
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