Creative: Campaigns - High-Def Jam

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Lowe Lintas gives RCA a sharper, richer image
Old dogs may not be able to learn new tricks, but they can sometimes teach a few.
So say the RCA creatives at Lowe Lintas & Partners Worldwide, New York, who recently put the brand›s lovable Jack Russell terriers, Nipper and Chipper, into their first high-definition commercial.
The spots are part of an estimated $35 million ad effort in the U.S. and Latin America touting the company›s heritage as a technological leader as well as its new line of high-definition televisions.





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