Creative Briefs

CP+B is star of The One Show

Crispin Porter + Bogusky stole The One Show last Friday. The Miami-based agency won Best of Show for its Mini USA work in the branded integration category, which comprises print, outdoor and integrated marketing, and took home 23 pencils in all. Besides Mini, CP+B won for its work for Bell Helmets, the American Legacy Foundation (an award shared with Arnold in Boston) and the Florida Department of Health. The judges gave Mini the One Show’s first Advertiser of the Year award. The automaker was “the most courageous client in 2002,” says judge Eric Silver, creative director at Cliff Freeman and Partners. “They were willing to take the most chances—the ads didn’t feel like traditional ads.”

Other top Pencil winners were Arnold, which got 10 awards, most for its Volkswagen work; Wieden + Kennedy in Portland, Ore., and New York, which won nine Pencils for Nike, Miller High Life and ESPN work; and TBWA/Paris, which won five Pencils for Sony PlayStation and Nissan ads. Fallon in Minneapolis won Best of Show at the One Show Interactive for its BMW Films.

Tony Kaye’s Latest Vision

Blink and you’ll miss it, but a quick cut to a computer-generated eye is one of the unconventional touches director Tony Kaye brought to the six spots he directed for Saab’s $100 million ad campaign that broke last week. The eye is one of a series of object shots, including flames licking out of an engine and a cylinder spinning, meant to evoke the feel of a turbocharged engine. “We wanted some conventional footage, but we wanted to bring something different to it,” says evp, group cd Simon Bowden of Lowe in New York. “We thought Tony could do that.” Another Kaye twist involved using a high-definition camera to project images onto a Saab before filming standard car-zooming-through-mountains scenes. “It looks almost like an art installation,” said Mark Ronquillo, vp, group creative director. Kaye tapped Morph Studios in Korea to create the eye.

Awards Roundup

The British Design & Art Direction association announced its nominations for the D&AD Awards last week. Leading the pack is TBWA Worldwide, with 17 nominations, including six for its Smith’s Courage U.K. TV spots and three for Fox Sports Net ads from TBWA\Chiat\Day in San Francisco. Bartle Bogle Hegarty got 14 nominations, most for its Microsoft Xbox and Audi work in the U.K.; Saatchi & Saatchi received 13 noms, including six for its NSPCC work. Awards will be handed out May 28. … Fallon in Minneapolis topped the finalists list for the Financial Communications Society’s FCS Portfolio Awards, with 11 nominations for its Citigroup ads. Lowe in New York received eight nominations for its HSBC and Mass Mutual Financial Group work. Ogilvy & Mather in New York got six nominations for TIAA-CREF and Ameritrade ads. The awards show takes place Thursday in New York.

Creative Moves

Ogilvy & Mather in Chicago hired Bob Milkovich, 39, as director of advertising services, replacing Mick White, who moved to Ogilvy’s New York office to work on print production. Milkovich reports to Joe Sciarrotta, co-managing director and ecd. Milkovich was previously with Seven Worldwide, Chicago, where he led the Ogilvy account on print production projects for Unilever and Sears. … Jon Pearce has joined Team One as group cd on Lexus. Pearce, 41, had been freelancing for the El Segundo, Calif., shop for nine months.