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Déjà VuDip Schticks

Man’s quirky relationship with his car may be an easy joke for marketers like Jiffy Lube or Honda. But a repeat of the one about the clueless guy and his dipstick seemed too obvious for one adman.

In a spot from McCarthy Mambro Bertino, Boston, two guys stare at a car’s engine. One asks, “What are you looking for?” “Dipstick” is the reply. Not everyone knows cars, says a voiceover, but Jiffy Lube does.



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