Creative Briefs



Déjà VuThe Tale of the Tape

To ease their ennui, men tape their faces into contorted positions in spots from Publicis in the West, Seattle, for the Washington Lottery and The Lipphardt Agency in Tampa, Fla., for Time Warner Cable.

In the Washington Lottery spot, an office type plays with tape (top picture) until a female co-worker spies him. The tag line: “For better instant fun, play Scratch.” In the cable ad, running in Florida, a daughter catches her dad working his mouth, ear and eyebrows into odd positions. “Looking for real home entertainment?” asks the tag; Time Warner Cable is the suggested solution. Both spots broke last month.

Says Barry Wallace, creative director for The Lipphardt Agency, “Everybody’s done it—if tape is sitting there, people are going to play with it.” Publicis creative director Kevin Kehoe doesn’t admit to taping his face, but suspects the copywriter, John Reid. “To come up with stuff like that, you have to draw from personal experience,” he says.

Sugar and Spice

LOS ANGELES—DDB had to have it. The creative team at its office here was so fired up about their idea for an Exotic Bakery campaign that they created it before the client had hired them—or even heard from them.

The West Hollywood store was quietly peddling its X-rated baked goods when a couple of DDB staff members decided the place just begged for an ad campaign. So they created the work on spec, blending the tools of the baking trade with those of the S&M set in three ads. Copy writer Dave Muraca, art director Marcus Moore and associate creative director Ralph Pala mi dessi came up with the executions: a rolling pin adorned with black studded dog collars, a whisk with a braided bull whip for a handle and a metal bowl laced up like a corset.

“We don’t have a lot of new business coming in the door these days, so we just created this and pitched it,” explains Mark Monteiro, DDB’s executive creative director. “They thought it was great.” Monteiro says the bakery will use the work in an outdoor effort and is considering a media buy in a suitable publication. Asked where his staff found the S&M gear for the shoot, Monteiro replies, “I’ll have to take the fifth on that.”

Sugar and Spice Motion Pictures On the Road to World Peace People

A veteran of the ad business and a children’s book illustrator, Don Carter is about to venture into yet another field where art meets commerce: children’s television. The creative director at Adams & Knight in Avon, Conn., has signed a development deal with Sony Pictures Family Entertainment for an animated series. Carter will use the same illustration technique featured in his books, Wake Up House!, Hello School! and See You Soon Moon, from Knopf/Random House. Carter uses foamboard, applying a drywall compound for texture and then painting in bright colors. For the TV project, Carter will draw on his experience in advertising, coming up with story and character concepts and collaborating with directors, writers and cartoonists.

Promoting peace on earth is no small task, especially these days. So when faced with a directive to create a bus wrap for world peace, as part of the Adweek Creative Seminar in New Mexico last month, the winning team decided to reduce the mission to simple terms. “We started with an individual,” says Mark Chamberlain, an art director for Rick Johnson & Company, Albuquerque. “That was the big gest bite you could take. Then we kept coming up with individuals who personify peace.”

Their wrap shows famous peace advocates such as Mother Teresa, John Lennon and Martin Luther King Jr. sitting in a bus along with an unidentified silhouette. The copy calls on people to take the empty place: “World peace. Be a part of it.” Chamberlain and his teammates, Mike Penn and Katie Du Berry of Rick Johnson and Bryan Schrag of Cox Target Media, St. Petersburg, Fla., won a prize package, including a digital camera courtesy of the contest sponsor, Super Graphics in Seattle.

Chris Epting, formerly a senior vice president/creative director at Heil-Brice Retail Advertising of Newport Beach, Calif., left after three years to form Surf City Advertising Co. in nearby Huntington Beach. Epting plans to focus on small to midsized retail clients with an emphasis on radio spots. … Deutsch/LA in Marina del Rey, Calif., has promoted three associate creative directors to vp/ associate creative directors: Michael Bryce, Mark Musto and Chris Ribeiro. … Wieden + Ken nedy, New York, has promoted two senior creative teams to associate creative directors. Art director Kim Schoen and copywriter Tina Johnson will be responsible for Avon and the School of Visual Arts; art director Ted Royer and copywriter Jeff Bitsack will lead the ESPN team. … Doug Finelli has joined Philadelphia’s Tierney Communications’ advertising div i sion as a vice president and associate creative director. Previously, Finelli was vice president and executive creative director of the design ory, inc., Los Angeles.