Déjà Vu: Good to the Last Drop
Java lovers savor even the dribbles in two ads that broke last month.
In a Dunkin’ Donuts ad from Hill, Holliday, Connors, Cosmopulos, Boston, a man notices a fresh coffee ring on his desk and proceeds to suck it up with a straw. The tag explains, “Dunkin Donuts coffee. It’s that good.” In a Folgers spot from D’Arcy Masius Benton & Bowles, New York, a woman licks the brew off a spoon and then the table. The tag: “Folgers Decaf. Really good coffee.”
Representatives from both agencies chalk the similarities up to coincidence. Hill, Holliday notes that its brand strategy centers on “love of the product,” while D’Arcy says it all boils down a simple message: it’s “one great cup of decaf.”
What I Really Want to Do …
CHICAGO—Funky, funny scenes promoting the 37th Chicago International Film Festival set the stage for actress Julia Ormond’s commercial-directing debut. Ormond (Sabrina, Leg ends of the Fall) teamed up with DDB Chicago to create two 30-second spots highlighting the festival’s variety of international movies.
The ads, which broke this month, parody movie trailers, complete with green announcements assuring that the preview is appropriate for all audiences. In “So Tired,” the screen reads, “Over coming narcolepsy since 1964.” A man sleeps in his breakfast cereal, over his lunchtime pizza and at the movie ticket booth, but he’s wide-eyed in the movie theater. “Poodle” shows a sexy Japanese woman cutting her dog’s hair, illustrating that the festival offers an out-of-the-ordinary experience.
“It was difficult at first [working with an inexperienced director], but she was wonderful when she started shooting on the set,” says John Lindsey, DDB’s creative director. Or mond has a production house, Independent Media, based in Santa Monica, Calif., through which she wants to direct commercials and, eventually, feature films. Lindsey says he would consider working with her again: “She’s learning, and I think she has come a long way.”– Tania Panczyk
Sept. 11 Responses
Banners proclaiming “We Love New York” are available through The Advertising and Entertainment Industry Coalition to Help Rebuild New York, in an effort to promote TV, film and theater production in the city. The coalition in cludes the Association of Independent Com mer cial Producers, the Ameri can Association of Adver tis ing Agencies and the Screen Actors Guild. The National Flag Co., New York, created hundreds of the banners at below cost. They feature a new logo by Milton Glaser, designer of the original heart-centric logo. “It’s the b-to-b version of the tourist campaign,” says Matt Miller, president of the AICP. “If New York doesn’t rebuild, our related industries are in trouble.” The banners, which Miller envisions on production vehicles and in the lobbies of ad agencies and hotels, are part of a campaign that will also put ads in industry magazines. … Plain white postcards with the words “Dear President Bush” and “Dear firefighter” scribbled in black will start appearing in New York bars, restaurants and shops this week. The pro-bono effort, via Kirshenbaum Bond & Partners in New York, prompts residents to send words of support, advice and thanks to leaders and loved ones. Addresses for the president, Mayor Ru dolph Giuliani, and the police and fire departments are listed on the back. “It’s about sending messages through the mail rather than through e-mail, voicemail, cell phone,” says Rob Feakins, Kirshenbaum executive creative director. “It’s more personal.” More than 100,000 postcards will be distributed via GoCards in New York. Panel Prints in Old Forge, Pa., donated the printing. … The Connecticut Art Directors Club has formed CADC Creative Response, a team of club members volunteering their ex pertise to World Trade Center businesses for short-term business communication needs.
Organic Soup for the Soul
Berlin Cameron & Partners’ first work for the Walnut Acres line of organic foods takes a homespun ap proach. A father and son sit at a kitchen table, slurping soup. The boy goes first as screen copy lists ingredients—for the soup and for life. “Har mony with nature is good,” the copy proclaims. As dad slurps, we see the tagline: “Live pure.” The spot, which broke last week, is the first of three from the New York shop. Creative director Izzy DeBellis describes the concept: “Think anti-Kraft. We wanted to be sweet, but we wanted to be opposite of what Campbell’s and Kraft would do.” The art director was Haj Ando and the copywriter was Jean Rhode.
The Association of Independent Com mercial Producers elected new officers. Sally Antona cchio, vice president of The Artists Company, is East Council president; Gary Rose, vp/executive producer of Moxie Pictures, is West Coun cil president. … Deutsch/LA in Marina del Rey, Calif., promoted Steffi Binder to executive producer and Tracy Jones to senior producer.
Déjà Vu: Good to the Last Drop