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Close-Up: Your Underwear Is Showing

When New York visual-effects shop Rhinoceros landed a Dockers spot from FCB, San Francisco, it had a twofold challenge: to create a way to show a woman with X-ray glasses discovering hidden pockets in the new Mobile pant and to do it without extending the one-day shoot.

“Normally when you take an X-ray, people’s clothes disappear. This had to be more like X-ray vision,” says CG director Arman Matin. A waitress’s thigh is visible, as well as the bra and panties under one (apparently eccentric) man’s suit, along with the gadgets stashed in the Dockers.

The most common means of producing that kind of animation, motion control and motion capture, would require a three-day shoot.





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