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The Deepest Cut

Having collected a variety of awards for its stylish print campaigns for Swiss Army Brands, Mullen seemed equipped for nearly everything—except keeping the account.

The Wenham, Mass., shop retains public relations work, but the seven-figure ad assignment was switched to Lloyd (+ Co.) in New York, which is preparing a fall magazine campaign. A full-scale review may follow.

Two years ago, Mullen’s Swiss Army work won Best of Show at the Ad Club of Greater Boston’s Francis W.







AW+

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