Creative: Best Spots Of June

Best Spots of June

The latest two-spot campaign for British Airways, created by M&C Saatchi in New York, accomplishes two key things. No. 1: The lavish $1.5 million “Space Station” continues the long line of BA’s “big, traditional, metaphorical branding spots,” says executive creative director Marty Cooke. No. 2: “Sideways View” puts a new slant on a new-product innovation-flat-bed seating in business class. Both commercials push the theme: “The British simply know how to travel.” “The British are genetically good travelers; it’s in their DNA to travel with style, decency, generosity,” says Cooke.