Two industry organizations celebrate ad excellence
The 67 spots honored at the AICP gala caused a sensation last week. While honors were bestowed inside the Museum of Modern Art, SAG/AFTRA strikers protested loudly outside.
This year, the Association of Independent Commercial Producers were partial to Volkswagen’s “Milky Way” from Arnold Communications, Boston, one of the most honored ads. Produced by Bob Industries, it features young people who forgo a raucous party for a peaceful, moonlit
drive. The spot received kudos in three categories: art direction and advertising excellence, both as a single spot and as part of a campaign.
Fox’s FX Network campaign from Fallon, New York, and @radical.media was also honored for ad excellence. “Reporter,” in which an anchorman and a correspondent say what’s “really” on their minds, took honors for copywriting.
Cliff Freeman and Partner’s Budget campaign, showing brainstorming sessions taken to the extreme, was also chosen for advertising excellence. Produced by Propaganda Films, the campaign included an honoree in the humor category, “Propulsion.”
Advertising excellence honors for a single spot went to the Ameritrade spot, “Let’s Light This Candle” from OgilvyOne, produced by Epoch Films, and Nike’s “Morning After” from Wieden + Kennedy and Satellite Films. The Ameritrade ad was also honored for its talent/performance, while “Morning After” was recognized in the production category.
“Apocalypse” for Sega from Foote, Cone & Belding and produced by Headquarters was heralded in three categories: production, production design and visual effects. The spots shows a woman foiled in her attempt to steal Dreamcast.
As a curatorial committee member, Jamie Barrett, executive CD at Fallon, New York, describes the judging process as more “holistic”; the final step involves viewing the top 10 commercials in all categories.
“It forces you to consider what you would like to sit through,” Barrett says, adding that the committee was able to pick diverse yet complimentary ads. “It’s a discerning way of putting together a show.”
The Art Directors Club
At its new headquarters in the flower market section of Manhattan, the Art Directors Club of New York this month feted its winners in advertising, graphic design, photography, illustration and new media.
Fallon’s work for the FX Network picked up the most advertising awards: seven.
Leagas Delaney, San Francisco, garnered two golds and a silver for its CNet.com work featuring men in white T-shirts representing the consumer and “the right computer.” Leagas also fared well with its Adidas work, winning six silvers and six distinctive merit awards. Volkswagen’s “Milky Way” won a gold, as did MTV’s Jukka Brothers campaign from Fallon, New York.
Print golds went to Japanese shop Hakuhodo for its S.P.E. outdoor campaign and to Messner Vetere Berger McNamee Schmetterer/EuroRSCG, for its Evian magazine campaign
featuring offbeat uses for its spring water. A direct mail gold went to South African shop TBWA Hunt Lascaris Cape for its Dunlop work. A gold and four silvers went to The Martin Agency, Richmond, Va., for its Virginia Holocaust Museum PSAs.
For Jon Kamen, proprietor of @radical.media and an ADC judge, the Evian ads are an example of a “high-fashion” look found in many of the ads. He also noticed a nostalgic air “that makes us more comfortable as we enter the noughts.”
Plus, he says, “orange and avocado green [color schemes] are back. But let’s hope we don’t all paint our refrigerators this time.”