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Creative Alliance and its subsidiaries have added seven new clients, totaling some $25 million in annual billings.
“The talent is all coming together,” said Debbie Scoppechio, CA’s chief executive officer. “It doesn’t always keep going, but we’re liking it right now.”
The new business includes ABC/Disney Radio, Jillian’s Entertainment Corp., The Jockey Club, Tuaca Italian Liqueur and Don Eduardo Tequila, a Humana health insurance account and Thornton Oil Corp.
The wins, said Scoppechio, put the agency on track to generate $140 million in billings this year, compared with $119 million in capitalized billings in 1999.
A full-service shop founded by Scoppechio, a former social worker, Rick Duffy and Joe Adams in 1987, CA owns Sager-Bell in Louisville, Ky.,
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