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Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended.
The travel site is in the midst of a creative review, and after initially participating in the process, Butler, Shine has opted out. The brand spends more than $40 million in media annually, according to Kantar Media.
"We feel that focusing on current clients, new clients and our new business pipeline is a better use of resources," explained Greg Stern, CEO at the Sausalito, Calif., shop, which has worked on the brand since late 2006.
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