Crate & Barrel In Holiday Mood

Crate & Barrel will attack the holiday season with a wider breadth of advertising than in past years, using radio and outdoor ads to complement print work in an effort to show shoppers it offers more than housewares with a solid, straightforward design.
The campaign from McConnaughy Stein Schmidt Brown here touts the retailer’s holiday-oriented items, as well as the basics needed for year-end revelries, said Heidi Musachio, account supervisor at MSSB. With 80 stores in 15 markets, Crate & Barrel needs to show it’s “not just a local housewares shop,” Musachio said.