Crate & Barrel Finds New Lead Agency

TBWA\Chiat\Day succeeds Phenomenon

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TBWA\Chiat\Day is getting into the home décor business.

Crate & Barrel has hired the agency’s office in Playa del Rey, Calif., to handle its creative account, the retailer confirmed today. The selection came after a review in which Mother in New York was the other finalist.

The search came less than a year after Crate & Barrel hired a new CMO. Jennifer Olsen, who previously had marketing roles at Gap Inc.’s Piperlime and Banana Republic, joined Crate & Barrel in July 2011.

Media spending on the brand is expected to rise to at least $10 million this year, up from about $3 million last year, according to Nielsen.

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