Cranford to Tout Online Doctors

Cranford Johnson Rob-inson Woods has been named agency of record for eDocAmerica.com, a company that provides 24-hour access to board-certified physicians via the Internet.
The Web site is unique in that it provides its medical services through corporate healthcare and benefit programs. The idea is that employees can take care of minor questions, physician referrals and routine prescriptions online, eliminating the need for an office visit and a co-payment charge.
“It’s a neat concept, almost a no-brainer when you do the math,” said Don Lenehan, senior vice president and director of account services at Cranford Johnson Robinson Woods.