Cramer-Krasselt CEO Peter Krivkovich believes he has found an office leader with the right mix of scrappiness and big-agency know-how in Nancy Aresu.
Aresu, the new general manager of Cramer-Krasselt in New York, most recently was director of client services at Young & Rubicam in New York, where she spent more than two and a half years. That's a big contrast from earlier in her career, though, when she was a partner at a creative boutique—Margeotes Fertitta + Partners. In between, she managed accounts at Lowe and Deutsch.
As Aresu, who starts today, prepares to lead more than 40 staffers at C-K in New York, she seems well equipped to tackle problems big and small. Krikovich also thinks she has the personality to inspire the troops.
Aresu has a "very outgoing personality, lots of drive," said Krivkovich, who further described her as a "dynamo."
She'll need all that and more as she partners with new chief creative officer Craig Markus and director of brand planning Jasmine Dadlani to expand the account base beyond the likes of Ahold (Stop & Shop, Giant, Peapod), Comcast Spotlight, Benihana and Devon Energy—total office revenue exceeds $10 million.
As Krikovich put it, "This is more an opportunity to really build and grow."
Aresu succeeds Jeff Johnson, who is retiring after two tours at C-K. He ran New York from 2006 to 2010 (when Anne Bologna briefly took over) and again since late 2011. Johnson will stick around through the summer to ease the transition.
New York is C-K's third biggest office after Chicago (with about 270 staffers) and Milwaukee (about 120). The independent agency also operates in Phoenix with roughly 30 staffers.