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Cramer-Krasselt CEO Peter Krivkovich believes he has found an office leader with the right mix of scrappiness and big-agency know-how in Nancy Aresu.
Aresu, the new general manager of Cramer-Krasselt in New York, most recently was director of client services at Young & Rubicam in New York, where she spent more than two and a half years. That's a big contrast from earlier in her career, though, when she was a partner at a creative boutique—Margeotes Fertitta + Partners.
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