Cramer-Krasselt vs. BBDO in LaSalle Showdown

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO LaSalle Bank Corp. has asked the agencies that handle its two banks to submit proposals for handling a consolidated $15-20 million account, a client representative said.

LaSalle Bank, headquartered in Chicago, is handled by independent Cramer-Krasselt, Chicago, while Standard Federal Bank in Troy, Mich., is with Omnicom Group’s BBDO, Chicago and Troy.

No other agencies are being invited, according to Shawn Platt, a LaSalle representative. “The bank has decided to link all of its services under one agency,” Platt said.

LaSalle





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in