Cramer-Krasselt Set to Break GNC Ads

CHICAGO Cramer-Krasselt has completed its first round of print and television work for General Nutrition Centers, an account it picked up last November, the agency said on Wednesday.

C-K, whose Milwaukee office contributed to the pitch, bested undisclosed competitors for the business in a review, a representative for Pittsburgh-based GNC said. The rep declined to name the contenders.

GNC, which in 2002 worked with WPP Group’s Young & Rubicam in Chicago, last year hired several agencies on a project basis, the client rep said.

Media buying remains at Media Partnership in Norwalk, Conn. Planning will be a “collaborative effort,” the rep said.

GNC spent $25 million on ads last year, according to Nielsen Monitor-Plus.

Apollo Management LP acquired GNC last December from its former parent Royal Numico NV.