Cramer-Krasselt Competes for Telecom

ATLANTA Six agencies have advanced in the review of Cellular South’s $8-12 million account, sources said.

The contenders are: independents WestWayne in Atlanta, archer>malmo in Memphis, Tenn., and Cramer-Krasselt in Chicago; Interpublic Group’s Mullen in Winston-Salem, N.C.; Havas’ Arnold in McLean, Va., and MDC Partners’s Crispin Porter + Boguski, Miami, according to sources.

Some agencies are presenting this week at the client’s headquarters in Jackson, Miss., according to sources. The company is expected to make a cut to four finalists in the first week in January. A decision is expected in February.

Incumbent Fletcher Martin Ewing, an MDC Partners shop in Atlanta, has declined to defend the account, which it has held for five years. Officials at Select Resources International in West Hollywood, Calif., which is conducting the review, refused to comment. Agency executives also declined comment.

Cellular South operates in Mississippi, coastal Alabama and Florida, and in Memphis. It has licenses to provide service in Arkansas, but has not yet moved into that market.

This updates a previously posted item with a revised list of contenders.