Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cramer-Krasselt has added to its stable of ConAgra brands, landing ad duties for SHK Foods’ Ready Crisp bacon brand.
Ready Crisp, a shelf-stable bacon that can be eaten out of the package or microwaved for five seconds, has been available for just four years, and there was no previous agency, said Tom Bush, president of SHK, Madison, Wis.
SHK was purchased by ConAgra last year, giving it additional resources, including marketing money. Bush declined to say how much will be spent on the brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in