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DETROIT Porsche will show off its sense of humor in a new campaign that focuses on the Boxster and the Cayman.
The campaign, “Engineered mischief,” is the first from Cramer-Krasselt, Chicago, since the agency won the account in September. The campaign eschews TV to focus on print and online, including microsites, for the featured cars.
Cayman ads show the sporty car casting a long shadow in the shape of a pitchfork. Text in one offers, “Uh-oh.
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