Cramer Crafts Web Presence for CTAM

BOSTON Cramer has launched a new Web site for the Cable & Telecommunications Association for Marketing, a professional membership organization.

The site, www.onlycablecan.com, allows customers to explore the advantages of cable and make a purchase through their local provider. Later, they’ll be able to order new products and make competitive comparisons. The site is intended to complement CTAM’s recently introduced “I can. Can you?” TV campaign by providing more in-depth information.

Client vice president of communications Anne Cowan in a statement noted that Norwood, Mass.-based Cramer, an independent shop, had developed “a critically important aspect of our campaign” given the power of the Internet to potentially reach millions of consumers.

—Adweek staff report