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Twitter's new Vine app—which lets companies publish six-second GIF-looking videos—has piqued interest in techies, showing up as a trending topic on the social site for much of the last 30 hours. Brand marketers seem equally abuzz, as numerous companies like Red Vines and Al-Monitor have already produced Vine clips.
But is the juice worth the squeeze? That's going to be debatable until it's clear whether or not the app helps brands market on Twitter in a more visual way.
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