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NEW YORK To promote Sirius Satellite Radio as a viable option to its commercial counterpart, Crispin Porter + Bogusky matched the message to an alternative medium—a street ‘zine.
On Sunday, CP+B’s print insert will run in The New York Times and the Los Angeles Times. It will also be distributed in New York at Virgin Megastore outlets and Madison Square Garden.
The 20-page publication delivers a manifesto about the state of commercial radio and why Sirius, whose 60 music stations are commercial-free (subscribers pay a monthly fee), should be seen as the perfect antidote.
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