CP+B Wins 4A’s Account Planning Grand Prix

NEW YORK Crispin Porter + Bogusky took the Grand Prix for its work with Molson USA at the American Association of Advertising Agencies Account Planning Awards today. CP+B won the Grand Prix over 13 other finalists in five categories.

“CP+B’s talented team had a fresh and unique approach, and the final judges gave them a unanimous vote for the top prize,” said David Rabjohns, founder of BrandNew and co-chair of the 2003 4A’s Account Planning Awards, in a statement.

Gold, silver, and bronze winners representing 11 agencies in five categories are:

Service Brand (in the marketplace for more than two years)
Silver (tie) – Bartle Bogle Hegarty for ING Direct
Silver (tie) – Leo Burnett USA for Toys “R” Us
Bronze – The Martin Agency for United Parcel Service
No gold award was given in this category.

Product Brand (in the marketplace for more than two years)
Gold – Leo Burnett USA for Kellogg’s Nutri-Grain
Silver – Arnold Worldwide for Volkswagen
Bronze – J. Walter Thompson for Novell

Brand, Either Product or Service (in the marketplace for less than two years)
Gold – Crispin Porter + Bogusky for Mini USA
Silver (tie) – The Martin Agency for Vanilla Coke
Silver (tie) – BBDO Chicago for Wm. Wrigley Jr. Co.’s Orbit Sugar-Free Gum
No bronze award was given in this category.

Nontraditional Advertising Communications
Gold & Grand Prix – Crispin Porter + Bogusky for Molson USA
Silver – TBWA\Chiat\Day for Cadbury Canada’s Caramilk
No bronze award was given in this category.

Small Budgets (less than $5 million) or Pro-Bono Brand
Gold – McKinney & Silver for First Citizens Bank
Bronze (tie) – DDB Chicago for After School Alliance
Bronze (tie) – LBWorks for Heidelberg USA
No silver award was given in this category.