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LOS ANGELES White Wave Silk Soy Milk is preparing to hear presentations within the next few weeks from the four finalists vying for its advertising account, the client said.
The shops contending for the account are WPP’s Berlin Cameron/Red Cell in New York; Maxxcom’s Crispin Porter + Bogusky in Miami; Publicis Groupe’s Fallon in Minneapolis and independent Wieden + Kennedy in Portland, Ore., according to sources.
The incumbent, Havas’ Arnold in Boston, and Omnicom’s GSD&M in Austin, Texas, were eliminated from contention, sources said.
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