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NEW YORK Volkswagen is launching a campaign from Crispin Porter + Bogusky for the new Eos convertible. The push, which eschews TV, features an online boutique to shape and extend the car’s brand identity.
The site, eosboutique.com, launches this month. It features an Eos line of wraps, silk scarves and blankets designed by Lutz & Patmos and Hable Construction.
“The challenge for us was to create something that was chic and unique,” said Tina Lutz, co-owner of the six-year-old company based in New York.
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