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NEW YORK The Atkins Diet meets Saturday Night Live‘s Jack Handey on a new Web site from Crispin Porter + Bogusky that is designed to promote Burger King’s Angus Steak Burger.
The site, which features campy motivational devices such as the sounds of waterfalls and birds chirping, plugs the faux “Angus Diet” from Dr. Angus, who is played by British comedian Harry Enfield in the latest effort for BK.
Throughout the site (angusdiet.com), Angus offers disclaimers like, “It’s not a real diet, it’s more of a lifestyle plan.
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