CP+B, Burnett, Taxi Double Up at Obies

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NEW YORK Crispin Porter + Bogusky took home best of show honors for an Ikea campaign that turned billboards into price tags at the Outdoor Advertising Association of America’s 62nd annual Obie Awards on Tuesday.

The campaign by the Miami shop featured enlarged items of furniture, including cabinets and chairs, hanging off billboards that were designed to resemble price tags.

“They took a very traditional format, the horizontal billboard, and literally turned it on its head,” said Obie juror Zak Mroueh, creative director of Taxi Advertising and Design in Toronto.



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