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Wieden + Kennedy has designated Boyd Coyner creative director on Nike at its Amsterdam, the Netherlands office. Formerly creative director on Fuel Europe, Coyner also worked on Fox Sports and Adidas at TBWA\Chiat\Day and was at 180 Amsterdam and Goodby, Silverstein & Partners, San Francisco, where he won a Cannes gold Lion for Umbro. The move represents a return to Wieden. Coyner was at the Amsterdam office between 1997 and 2000 as a senior writer on Nike and Coca-Cola.
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