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ATLANTA With the addition of a new partner, Coyne Beahm Marketing and Advertising has become Coyne Beahm Shouse, effective immediately.
The Greensboro, N.C., shop said that Douglas Shouse, formerly a marketing executive at RJ Reynolds, also in Greensboro, has been named president and chief operating officer. Roger Beahm, chief executive officer, said that all account management and creative teams will report directly to Shouse.
Patrick Coyne will assume the role of chief innovation officer, developing new creative products and media services for the agency.
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