Cousins Subs asks customers to take “bold” initiatives with their sandwich selections in a new TV campaign from Noble World Communications-owned Noble & Associates, Chicago, and Noble BBDS, Milwaukee. Spots breaking today in Midwest and Southwest markets continue the tagline, “Better bread. Better subs,” but also use the theme, “A little bold.” One spot shows a man ignoring a “Keep off the grass” sign, then segues into the Menomonee Falls, Wis.-based chain’s new “bold” sandwich offerings. Cousins spent about $1 million on ads last year, according to TNS Media Intelligence/CMR.
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