ATLANTA-Two cable TV networks awarded their advertising accounts last week: Turner Classic Movies’ creative-only business went to The Martin Agency, and Courtroom Television Network gave its estimated $5 million corporate image account to Griffin Bacal.
Martin won a three-way race for TCM that included Gotham in New York and Martin/Williams in Minneapolis.
Richmond, Va.-based Martin’s first work will be a print campaign aimed at cable operators, breaking this fall.
Previously, TCM’s advertising had been handled on a project basis and in-house, said TCM vice president of marketing Katherine Evans. The company spent about $1 million on advertising in 1996, according to Competitive Media Reporting.
Griffin Bacal in New York got Court TV’s account after a review involving nine small to midsized shops.
“We welcome the challenge to build a loyal viewership for Court TV, [which is currently] a selective vehicle for watching high-profile trials,” said Paul Kurnit, agency president.
Dan Levinson, Court TV senior vice president of marketing, said, “In the next six months we will be announcing new programming, which we will promote specifically in line with the branding campaign,” due in the fourth quarter.
Court TV had been handled on a project basis by Smash Advertising in Boston.
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