Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Stepping in where the American Association of Advertising Agencies and the Association of National Advertisers left off, Court TV has revisited the state of commercial clutter with its own analysis, which focuses predominately on the cable networks.
The last time the industry got a good look at clutter was in February 2002, when the two organizations released data for 2001. Court TV’s analysis and the 4A’s/ANA study are difficult to compare because of different methodologies. But Court TV’s report shows that cable and the broadcast networks continue to devote a significant portion of their prime-time hours to commercials and other non-program messages.
On average, the 37 cable networks air 14 minutes and 30 seconds of non-program material each hour during prime time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in