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Coupons.com is the silent, cash-rich killer of the once-fat Sunday paper ad section. And soon it will be going public.
The promotions platform is largely responsible for the migration of ad dollars from clippable coupons to printable ones, and it has a $1 billion valuation and more than $100 million in the bank to show for it. (Redemption rates on old-school paper coupons have fallen from a sad 1.6 percent to an even sadder 0.6 percent in the last decade; Coupons.com’s
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