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Detroit and Surrounding Area Want to Shed Rust Belt Image
DETROIT–Michigan’s largest county, which includes Detroit, plans to invest $50 million over the next 10 years on advertising and marketing in an effort to create a more positive image for itself.
Wayne County officials are now reviewing proposal requests from consultants and will begin the selection process for an advertising agency later this year, said Tim Johnson, the county’s director of marketing and communications.
The consultant, which is expected to be in place by Sept.
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